Social Media Studies, 2014- Volume 1- Issue 1- pp.1-16
Carrie Brown, Elizabeth Hendrickson, Jeremy Littau
This study explores the opportunities offered by Twitter for news organizations seeking to connect with communities often underrepresented as both sources and as audiences for news. A recent study by Pew Research Center found that minority Internet users are nearly twice as likely as white Internet users to utilize Twitter, and that young Internet users are also significantly more likely than older Americans to adopt the social network. Through in-depth interviews, this study examines how young people and minorities are using Twitter and evaluates its potential to allow news organizations to reach and engage younger and minority audiences. For many, it is not only a site used for entertainment and connection with like-minded others, but also for keeping up with news and giving them a voice on national or local issues they did not previously perceive they possessed.
Keywords: Twitter, diversity, minorities, media, news