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The Impact of Social Media Post Characteristics: Exploring the Use of Digital Games

DOI: 10.15340/978-625-00-9894-3_12

Published: 2021 | Pages: 241 - 256

Ufuk Bakan
Department of Visual Communication Design, Faculty of Art and Design, İzmir Kâtip Çelebi University, Izmir, Turkey

At present, information is one of the most effective types of capital and is growing exponentially and spreading rapidly through social networks. Many features such as personalizable features, creating an alternative to traditional media, and creating areas where different segments of the society can express themselves easily constitute some of the decisive aspects of social media. These networks also brought together users with common interests, enabling them to create virtual communities and instant information sharing between these communities. Content, which is the most crucial capital of websites, is provided free of charge by page owners on social media sites. The fact that the information cannot be found in these stacks makes the computer feel the need to be able to automatically determine this information and to make appropriate queries in order to access valuable information. This study mainly examines post types such as advertisement, fan, activity, information, and promotion shared on corporate Twitter and Facebook pages of League of Legends, Valheim, Apex, and Destiny games on two metrics such as likes and comments on social media environments. Whether the content type has an impact on these two metrics constitutes the main study area of the study. The following criteria were taken into account in this selection process; Facebook and Twitter account to be official accounts, at least five posts per month. The Multiple Linear Regression Analysis was conducted to measure the effect of the content type in social networks on likes and comments.

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Ufuk Bakan is an Assistant Professor in the Visual Communication Design Department of Izmir Katip Çelebi University. He earned a Ph.D. from the Institute of Social Sciences at Ege Üniversitesi, and a Master’s at the Institute of Social Science, and a Bachelor’s in Radio-TV and Cinema, both at Atatürk University. His research interests include 3D modeling, Architectural Modeling, 3D Environment, Visual Effects, Motion Graphics, and 2D-3D Game Design and Development. Dr. Bakan teaches graduate and undergraduate level courses in Contemporary Applications in Visual Arts, Design and Visual Culture, History of Animation, and 3D Modeling Techniques. As a visual effect and computer graphics artist, professional designer, and producer for over 15 years, he has served as a design consultant to numerous companies, and participated in international exhibitions with 2D and 3D graphics. Dr. Bakan has numerous national and international publications in journals including Actualidades Pedagógicas and Journal of Communication Theory & Research. 


Cite this chapter as:

Bakan, U. (2021). The Impact of Social Media Post Characteristics: Exploring the Use of Digital Games In: Bakan U. & Lengel M. L. (eds) Social Media Archaeology from Theory to Practice (pp. 241-256). MacroWorld Pub.

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