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User Engagement on Social Network Sites: Antecedences of Sharing, Liking, and Commenting Online News

DOI: 10.15340/978-625-00-9894-3_13

Published: 2021 | Pages: 257 - 275

Isabella Glogger
University of Gothenburg, Seminariegatan 1 B 413 13 Göteborg, Sweden

Aaron Kohl
University of Koblenz-Landau, Fortstrasse 7 76829 Landau, Germany

The way the audience receives and interacts with news has changed fundamentally. Since the advent of social network sites (SNS), users can take an active stance in disseminating news on these platforms. This so-called user engagement with the news comes with several advantages for the recipients and the producers of news. This chapter illustrates which factors foster user engagement on SNS, presenting characteristics of news content, users, SNS, news providers, context, and news intermediaries. These findings will be extended by shedding light particularly on a content characteristic of news, the so-called news values, and by presenting results of a content analysis of German news posted on Facebook

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Isabella Glogger is a post-doctoral researcher at the Department of Journalism, Media and Communication at Göteborgs Universitet [the University of Gothenburg], in Gothenburg, Sweden. In her research, she focuses on (political) news and the long-term effects of media content and its characteristics on the recipients. She has presented her research at the International Communication Association annual conferences in Prague, Czech Republic, Seattle, and Washington, DC, at the International Association for Media and Communication Research (IAMCR) conferences in Cartagena, Colombia and Montreal, Canada, and at the GESIS Computational Social Science Winter Symposium, Köln, Germany. Her scholarly work has been published in journals including Annals of the International Communication Association, Visual Communication, Communications – the European Journal of Communication Research, Digital Journalism, Journal of Political Psychology / Politische Psychologie, Journalism Studies, and Communication Theory.  


Aaron Kohl is a master’s student of social and communication sciences at the University of Koblenz-Landau, Germany. He is interested in the effects of media content on opinion formation and decision-making processes. 


Cite this chapter as:

Glogger, I., Kohl, A. (2021). User Engagement on Social Network Sites: Antecedences of Sharing, Liking, and Commenting Online News In: Bakan U. & Lengel M. L. (eds) Social Media Archaeology from Theory to Practice (pp. 257-275). MacroWorld Pub.

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