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Social Media Data Paradox: Law and Ethics after Cambridge Analytica

DOI: 10.15340/978-625-00-9894-3_19

Published: 2021 | Pages: 393 - 408

Jeremy Harris Lipschultz
School of Communication, University of Nebraska at Omaha, Arts and Sciences Hall, 107-K, Omaha, NE 68182-0112, USA

jeremy.lipschultz@gmail.com

The origins of Web analytics, social media marketing, and social media metrics in Silicon Valley were decidedly entrepreneurial, based upon start-up business models, capitalism, and entrepreneurship (Lipschultz, 2020). Profit motives at Google, Facebook, and other leading technology companies pushed aside legal and ethical concerns about data privacy boundaries. This created a context of what has been called “surveillance capitalism,” which forces consumers through product contract language to openly share personal data with large corporations (Zuboff, 2019, p. 7). “Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data” (p. 8), and the case has been made that data monetization has “become the dominant logic of accumulation” that conflicts with data privacy (p. 14). In other words, Cambridge Analytica as an event was more of a symptom than a cause of years of public and governmental apathy.

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Jeremy Harris Lipschultz holds the Peter Kiewit Distinguished Professorship in the UNO Social Media Lab and School of Communication, University of Nebraska at Omaha. He is Book Review Editor for Journalism & Mass Communication Educator. His (2018, 2015) textbook integrates theory and practice. Dr. Lipschultz’s Rural Futures Institute project with Purdue University and the University of Nebraska-Lincoln is developing best practices for smaller communities to leverage broadband technologies and social media. Lipschultz received the AIM Institute College Tech Educator of the Year award in 2017, and the Omaha Press Club Journalism Educator of the Year in 2016. He has been a Huffington Post contributor, and currently blogs on LinkedIn. He is the author of more than 100 publications, and several books, including Social Media Communication: Concepts, Practices, Data, Law and Ethics and Social Media Measurement and Management: Entrepreneurial Digital Analytics. 

 

Cite this chapter as:

Lipschultz, J., H. (2021). Social Media Data Paradox: Law and Ethics after Cambridge Analytica In: Bakan U. & Lengel M. L. (eds) Social Media Archaeology from Theory to Practice (pp. 393-408). MacroWorld Pub. https://doi.org/10.15340/978-625-00-9894-3_19


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