Dizin Eklenmedi

‘Creating’ Political Awareness through Social Networking – An Empirical Study with Special Reference to Tamil Nadu Elections, 2011

Received: 10 May 2013 Accepted: 24 Feb 2014 Published: 30 Mar 2014



While social media enable users to communicate with one another, they also allow them to influence each other.  This user control of social media has important implications in the facet of politics.  This research will examine whether and how the increasing use of social media, Facebook in particular, by young adults has an impact on their attitudes and participation patterns in politics. With assembly elections held in Tamil Nadu (the eleventh largest state in India) in the month of April 2011, the political participation of the young adults, and especially their political content-sharing practices on Facebook, was analyzed using online observation and survey methods.


Keywords: Social media, political participation, social networking sites, political mobilization, viral sharing

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