Dizin Eklenmedi

Student Perceptions of Facebook’s Privacy Policies & Rights

Received: 2014-02-20 Accepted: 2014-05-20 Published: 2015-06-27



The purpose of the study was to determine to what extent users of Facebook understood and agreed with Facebook’s Data Use Policy and Statement of Rights and Responsibilities. Two researchers conducted the study by administering an anonymous Qualtrics survey to undergraduate students at a state university in western Pennsylvania. The survey asked questions related to the survey responders’ ability to understand terms associated with their privacy rights on Facebook. Specifically, the survey queried participants as to what degree they understood statements taken directly from Facebook’s Data Use Policy and Statement of Rights and Responsibilities. The research incorporated Rotman’s (2009) five levels of privacy literacy as a theoretical lens for interpreting participants’ responses. The results of the study indicated the participants value their rights, but they acknowledged they have not read Facebook’s policy statements and may have an unrealistic belief that they understand the policies. Furthermore, participants may not have fully achieved all levels of privacy literacy.


Keywords: Facebook, privacy, literacy, survey, students

Please purchase to download content


Please purchase to download PDF




Consumer Reports Magazine. (June 2012). Facebook and your Privacy. Retrieved from http://www.consumerreports.org/cro/magazine/2012/06/facebook-your-privacy/index.htm
Copeland, D. (2012, January 23). College students choose Facebook over other social networks for coursework. Retrieved from http://ols.syr.edu/archives/777
Facebook Data Use Policy. (n.d.) Retrieved from https://www.facebook.com/about/privacy/
Facebook Investor Relations. (2014, January 29). Retrieved from http://investor.fb.com/results.cfm
Facebook Statement of Rights and Responsibilities. (n.d.) Retrieved from https://www.facebook.com/policies#!/legal/terms
Fried, C. (1984). Privacy. In F. Schoeman (Ed.), Philosophical Dimensions of Privacy: An Anthology (pp. 203-222). Cambridge, England: Cambridge University Press.
Gavison, R. (n.d.) Privacy and the limits of the law. Retrieved from http://www.gavison.com/a2658-privacy-and-the-limits-of-law
Glaser, B. & Strauss, A. (1967). The discovery of grounded theory. Chicago, IL: Aldane.
Goel, V. (2013, October 17). Facebook eases privacy rules for teenagers. Retrieved from http://www.nytimes.com/2013/10/17/technology/facebook-changes-privacy-policy-for-teenagers.html?pagewanted=all&_r=0
Hargreaves, S. (2014, January 30). Facebook profit soars. Retrieved from http://money.cnn.com/2014/01/29/technology/facebook-earnings/index.html
Harvey, N. (1997). Confidence in judgment. Trends in Cognitive Sciences, 1(2), 78-82.
Indiana University of Pennsylvania, (n.d.). Crimson Snapshot Enrollment. Retrieved from http://www.iup.edu/page.aspx?id=120990
Junco, R. (2012, January 17). College Students Prefer to use Facebook in their Courses. Retrieved from http://blog.reyjunco.com/college-students-prefer-to-use-facebook-in-their-courses
Klayman, J., Soll, J., Gonzalez-Vallejo, C. & Barlas, S. (1999). Overconfidence: It depends on how, what, and whom you ask. Organizational Behavior and Human Decision Processes, 79(3), 216-247.
Lewis, K., Kaufman, J., & Christakis, N. (2008). The Taste for Privacy: An Analysis of College Student Privacy Settings in an Online Social Network. Journal of Computer-Mediated Communication, 14, 79-100.
Lyons, C. (2009, July 24). Facebook can use your pictures for ads, no permission required. Retrieved from http://opinion.latimes.com/opinionla/2009/07/facebook-can-use-your-pictures-for-ads-no-permission-required.html
Madden, M. (2013, May 21) Teens, Social Media and Privacy. Retrieved from http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy.aspx
Madden, M. (2013, August 15) Teens haven't abandoned facebook (yet). Retrieved from http://www.pewinternet.org/Commentary/2013/August/Teens-Havent-Abandoned-Facebook-Yet.aspx
Madejski, M, Johnson, M, & Bellovin, S.M., (2011). The Failure of Online Social Network Privacy Settings. Columbia Research Report CUCS-010-11.
Morrison, B. & Delorey, R. (2014). I Didn't Know That: A Cross-Cultural Comparison of Facebook User's Privacy Literacy. Workplace Review, 10-25.
Neuendorf, K. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage Publications.
Palmquist, M.E., Carley, K.M. and Dale, T.A. (1997). Applications of computer-aided text analysis: analyzing literary and non-literary texts. In C. Roberts (Ed.), Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences from Texts and Transcripts. Mahwah, NJ: Lawrence Erlbaum Associates.
Park, Y. J. (2013). Digital Literacy and Privacy Behavior Online. Communication Research, 40(2), 215-236.
Phillips, S. (2007, July 24). A brief history of Facebook. Retrieved from http://www.theguardian.com/technology/2007/jul/25/media.newmedia
Rainie, L. (2013, February 5). Coming and coming on Facebook. Retrieved from http://pewinternet.org/~/media//Files/Reports/2013/PIP_Coming_and_going_on_facebook.pdf
Riley, C. (2014, January 9). Facebook facing suit over private messages. Retrieved from http://money.cnn.com/2014/01/03/technology/facebook-privacy-lawsuit/index.html
Rotman, D. (2009) Are You Looking At Me? – Social Media and Privacy Literacy. Retrieved from http://nora.lis.uiuc.edu/images/iConferences/Are_You_Looking_at_Me_Social_ Media_And_Privacy_Literacy_-_final.pdf
Schmitt, B. (2009, November 29) Debunking rumors about advertising and photos. Retrieved from https://www.facebook.com/notes/facebook/debunking-rumors-about-advertising-and-photos/110636457130
Sullivan, B. (2013, September 13). Facebook's privacy policy update delayed after complaints, FTC review. Retrieved from http://finance.yahoo.com/news/facebooks-privacy-policy-delayed-complaints-113032970.html;_ylt=A2KLOzEfVGlSWG0A1DmTmYlQ
U.S. News & World Report Education. (n.d.) Indiana University of Pennsylvania. Retrieved from http://colleges.usnews.rankingsandreviews.com/best-colleges/iup-3277

Citation Information

Cited by articles

Cited by Google Scholar

Search GoogleScholar

Citation Management Tool

Altmetric Attention Score

Full Text Views

Cited by

Ethical Obligations Journal Sevices Contact us
Copyright © 2010-2017 MacroWorld Ltd. All Rights Reserved