Dizin Eklenmedi

Cyberactivism or Cyberbalkanization? Dialectical Tensions in an Online Social Movement

Received: 2014-11-10 Accepted: 2015-08-17 Published: 2016-01-20



This ethnographic study takes an interpretive approach using grounded theory and interviewing to explain the varying experiences of members of The Zeitgeist Movement through dialectical tension theory. Structural dialectics were identified through contradicting statements expressing (1) the need for leadership or hierarchy vs. the need for equality or democracy and (2) autonomy vs. connection. Emotional dialectics were expressed as (1) emotion vs. rationality, and (2) hope vs. hopelessness. This study concludes by linking the presence of individual and structural dialectics to the inconsistencies in membership, participation, and efficacy of the online social movement.  


Keywords: Organizational communication, cyberactivism, online civic engagement, dialectic tensions

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