Dizin Eklenmedi

Can Social Media Change Your Mind? SNS Use, Cross-cutting Exposure and Discussion, and Political View Change

Received: 2015-11-15 Accepted: 2015-11-30 Published: 2016-01-20
DOI:10.15340/2147336622992Pages:87-97

Abstract


 

The present study proposes a multiple-mediation model in which the use of social-networking sites (SNS), or social media, is significantly related to political view change and issue involvement through users’ information-seeking motivations, cross-cutting exposure, and cross-cutting discussion. Analysis of national data (N = 684) indicates that the frequent use of SNS has significant positive effects on both view change and issue involvement through users’ political information-seeking motivations and willing discussion across lines of difference by actively expressing their views on others’ posts they disagree with. According to the proposed model, frequent SNS use has no significant influence on view change or issue involvement when the user does not use the media for information-seeking or cross-cutting discussion. These findings demonstrate that informational use and participation in dangerous (i.e., heterogeneous) political discussion are necessary conditions of such meaningful consequences for democracy as political view change and issue involvement.

 

Keywords: Social networking site, social media, cross-cutting, political discussion, information-seeking motivations, disagreement

 

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