Dizin Eklenmedi

Ethno-Network Homogeneity on Facebook: Does Friendship Demographic Composition Contribute to Users’ Wellbeing and Self-Esteem

Received: 2015-09-07 Accepted: 2015-11-30 Published: 2016-01-20



Social capital theory (Bourdieu, 1986) sees social benefits in friendship networks, particularly those comprised of densely close-knit relationships. Based on this premise, this study investigated the socio-psychological benefits – in terms of wellbeing and self-esteem – embedded in ethno-homogenous networks among Facebook users. The dynamic was further complicated with the inclusion of other network-related moderators of psychological welfare (that is, ethnic identity strength, narcissism, and social comparisons on Facebook). Only Facebook users (N = 160) who socially compared to their network or experienced higher scores of narcissism predicted psychological outcomes. Study findings continue to support social media studies that suggest shifts in wellbeing and self-esteem among Facebook users, but observed results contradict the belief that the socio-demographic structure of networks predicts the relationship (see Seder & Oishi, 2009). Obtained findings are explained under a social identity framework (Tajfel & Turner, 1986) and the unfavorable side of social capital (Portes, 1998).

Keywords: Facebook, social capital, network, wellbeing and self-esteem, ethnicity

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